Web & Digital Experience Manager

As a global leader in facilities services we connect people and places to make the world work better. Whether directly or indirectly, you’ll play a vital role in supporting our placemakers in delivering exceptional workplace experiences for our customers. Together, we make space for people and businesses to thrive.

Location: Copenhagen or Warsaw

Language: English

Application deadline: 30/9/2025

Main purpose of the position:
We are looking for a strategic and hands-on Web & Digital Experience Manager to lead issworld.com into its next phase as a high-performing global platform. This role owns the website from end to end — managing the CMS (HubSpot), driving the content structure, and leading collaboration across Brand, Product Marketing, Employer Branding, Investor Relations, and other key stakeholders. The goal is to ensure the website reflects ISS’s commercial ambitions, people-first positioning, and regional market needs.

The role includes maintaining the website’s functional roadmap — including personalization, performance optimization, and platform upgrades — while acting as a source of inspiration and guidance for local markets. This person will establish and enforce a global standard for how the website must be managed and be an active facilitator of the global web editor community. They will work closely with the Brand & Content team to bring messaging and visual identity to life digitally, and ensure the website supports both account-based marketing and regional lead generation strategies.

    What you’ll do:

• Own and manage issworld.com: structure, governance, roadmap, and content experience
• Collaborate with Brand, Product Marketing, Recruitment, and other functions to translate input into structured and relevant website content
• Define, maintain, and enforce global standards for website management, including GEO, LLMO, localization, and performance hygiene
• Lead the global web editor community, sharing best practices, offering training, and inspiring continuous improvement
• Partner with country teams to support local adaptations, drive compliance, and improve customer experience
• Drive the ongoing website roadmap, covering UX improvements, personalization, and technical upgrades
• Guide and collaborate with external agencies (e.g. Huble) to deliver high-impact digital experiences
• Ensure the site supports strategic initiatives like Account-Based Marketing and digital recruitment
• Use analytics to track performance and turn insights into action
• Bring messaging, design, and campaign priorities to life in close partnership with the Brand & Content team

You’ll collaborate closely with:

You’ll collaborate closely with the Brand & Content team, Global Marketing, Product Marketing, Employer Branding, Investor Relations, external partners, and our global network of country marketers.

Key qualifications:

• 5+ years’ experience in digital experience management, CMS ownership, or web product leadership (HubSpot CMS preferred)
• Strong understanding of digital content structure, UX design, GEO (Generative Engine Optimization), and LLMO (Large Language Model Optimization)
• Solid grasp of digital marketing principles including customer journeys, funnel strategy, performance metrics, and digital activation
• Experience working cross-functionally across Brand, Product, and Communications teams
• Excellent writing and content drafting skills, with the ability to turn complex business input into clear digital messaging
• Confidence in facilitating global communities and driving adoption of best practices
• Analytical mindset with ability to turn insights into structured improvements
• Experience in a decentralized, matrixed organization with diverse stakeholder needs

Personal skills you excel:

• You have a strong sense of ownership and take proactive initiative for progress
• You are structured, self-driven, and solutions-oriented — with a sharp eye for quality
• You communicate confidently across stakeholder levels and functions
• You’re collaborative by nature and enjoy being the glue across teams
• You energize others and create momentum for improvement
• You stay curious and up to date on digital trends, always looking to improve how things are done

Why ISS

At ISS, we are more than just a service provider of cleaning, food, workplace and technical services, we are a partner in our customers’ success. By creating exceptional service moments and transforming workplaces into spaces where employees feel valued, engaged and productive, we enhance productivity and help our customers to attract talent and grow their businesses. This begins with our own people through training, career development, and a supportive culture – empowering them to deliver outstanding service. We know that when our people thrive, they create spaces where our customers’ employees and businesses thrive too.

ISS is a Place to Be You.

Be who you are. Become what you want. Be part of something bigger.

Become more. Become ISS.

How you’ll apply

Apply directly via the link on this page by submitting a cover letter, CV and other relevant documents for the position you are applying for.

We look forward to receiving your application as soon as possible. 

ISS seeks to BE a place of belonging and CREATE places where every person is welcomed, embraced, and valued for exactly who they are. Places where people feel safe, respected, represented, and supported as their authentic selves.

 #LI-Hybrid