Global Segment Marketing Manager

Are you energized by a diverse working day, and do you know how to uncover and translate commercial business insights to strategic Segment Marketing plans? Join a global organization at ISS as our new Segment Marketing Manager in Global Marketing.

Main purpose for the position

To fulfil our marketing ambition to enable business growth, we are looking for a new Segment Marketing Manager to join our Global Marketing Team. As a Segment Marketing Manager, you will be a Segment Marketing Expert, covering 1-2 of our prioritized industry segments: Financial & Professional Services, Technology, Industry & Manufacturing and Life sciences.

You will be responsible for creating and executing segment and account-specific marketing strategies and plans, in close collaboration with multiple business stakeholders. Using research and analytics, you will become a marketing expert within your segments by developing an in-depth knowledge about the market and industry, through understanding prospect, client needs and dynamics, the competitive landscape, and technology. 

Your key responsibilities will cover, but not limited to:

Marketing Strategy and plans:

• Develop and drive the execution of the segment marketing strategies and plans for Global Key Accounts and prospective customers for 1-2 of our prioritised segments
• Monitor and track progress on strategies and plans, report on performance and ensure corrective action through proactive planning and ongoing development

Intelligence and analytics:

• Gather intelligence on prospective and existing clients, helping to identify and secure growth opportunities
• Develop segment-wide strategic marketing plans and adapt these to account-specific needs through gathering competitor insights and identifying competitive advantages
• Identify segment trends, provide actionable recommendations, and include these in segment marketing planning
• Share segment insight and intelligence with relevant stakeholders to deliver on customer needs and realise growth opportunities throughout the customer lifecycle

Marketing and Sales support:

• Support high priority bid processes by developing global marketing initiatives    
• Provide marketing support for significant commercial activities, such as planning events and meetings, creating presentations and other sales-enabling activities
• Support development and maintenance of CRM system, to improve use of customer data and/or insights?
• Define, coordinate, and drive brand building marketing activities supporting the segment and account-based marketing plans

Professional Qualifications:

• A minimum of five years of experience working in a global organization, preferably within industries such as Financial & Professional Services, Life Sciences, Industry & Manufacturing and/or the Technology industry
• A Strong Marketeer with experience of account-based strategic marketing planning and execution preferred
• Strong/Established/Demonstrable Project Management skills
• Excellent analytical skills and highly developed business acumen
• High proficiency in MS Office, especially PowerPoint
• Excellent English communication and writing skills
• Degree in business, marketing or communications preferred

Personal Qualifications:

• Ambitious, driven, energetic and self-driven
• Strong communication, interpersonal and stakeholder management skills
• Structured, analytical, and with a highly commercial mindset

Job Benefits

We offer you a challenging and exciting career in a high-paced, ambitious working environment. ISS has an open and informal culture founded on professionalism at all levels. The right person will have ample opportunity for personal and professional development and to build a large network of highly qualified colleagues and influential stakeholders.

Application

We look forward to receiving your application as soon as possible. We will review on an ongoing basis and the positions will be closed once the right candidates are found.

We offer a diverse and inclusive environment whoever you are and wherever you work, we want all to belong. If you have a passion for changing the world then you’re welcome. Come join us!

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